“Being the bingo arm of Aspire Global allows us to look forward to a bright future”
Alejandro Revich, CEO and partner of END 2 ENDspoke about the international projection they plan to achieve after the acquisition agreement with Aspire globally and underlined business growth in Mexico and Braziltwo key markets for Latin America.
“Bingo is a niche within the iGaming industryand our strategy has always been to differentiate ourselves by setting up modern, flexible and innovative technology, incorporating features that other developers never considered. The goal is reached and today we can say that we are the leading experts in this market segment,“says the CEO of END 2 END.
Speaking of joining the group of companies that operate under the international umbrella of gaming giant Aspire Global, Revich said “this agreement is a great recognition of the products and services we build and, at the same time, it represents a huge responsibility. We all know the size and scope of Aspire Global, and this acquisition significantly strengthens our international presence.giving us the ability to reach markets and operators that until a few months ago were beyond our reach.”
Another key factor in the success of END 2 END is undoubtedly the omnichannel approach of its products and solutions. “We have developed a technology that can evolve without limitsin terms of concurrent users, working with both terrestrial and online operators, and even with mixed operations, realizing true omnichannel capabilities of our content. This is an advantage that undoubtedly positions us at the top for any international operator.“, said the executive.
In addition to the European market, END 2 END is betting on its expansion in Latin America, particularly in two countries with a great bingo tradition, namely Mexico and Brazil. “With reference to Mexico -he rocks-, there is no doubt that it is one of the giants of the region, with a long tradition in Bingo halls. And Brazil is also a major target for us, since it is unquestionably the largest market in the region. In both cases, we are working on launches with operators and the possibility of creating new products and channels. Hopefully the end of 2022 finds us with many of these projects already in place,” he added.
After attending SAGSE in Argentina, END 2 END will meet the industry again, this time in London, for ICE London in April. “Our projection in Europe is huge after the agreement we have concluded with Aspire, we will therefore be present at ICE London in order to set up key meetings. A few months ago we received our license in the UKand we are currently in progress with Malta. We are too launch of the certification process in the Netherlands and Germanyour strategy is therefore global. Being the bingo arm of a group like Aspire Global allows us to envision a bright future for the brand, and that’s what we’re working towards.“