“Bingo is the fastest growing vertical sector within social casinos”


Thanks to Covid-19, online gambling has experienced unprecedented growth, with one of the biggest areas being the online bingo industry.

Bingo rarely receives the same respect as other games and over the past few decades many have viewed it as obsolete.

However, the recent resurgence of the game has shown that bingo not only survives, but is poised to thrive for years to come.

According to a June 2021 report from leanbackplayer.com, from April 2019 to May 2020 both online and traditional bingo establishments generated a gross gambling return (GGY) of £ 910 million ($ 1.2 billion ) UK.

This was largely fueled by live bingo, but trends favor the remote version of the game, with live bingo down 5.7% while online bingo grew 0.9% in the past. during the same period.

While the Covid-19 pandemic has clearly taken into account the recent increase in online bingo, there is more at stake than just the pandemic.

It is an exciting space to experience! Social casino as a category has grown 28% in the past 12 months, surpassing the 22% growth of the mobile gaming market as a whole in the same period

Online bingo offers several key advantages over its traditional counterpart, especially for players who prefer to play at home.

Additionally, the typical bingo player is female and given that most gambling is a male dominated business, it is not surprising that women prefer to use online casinos.

Facebook and the glut of free games like bingo on social media sites has also introduced it to a whole new generation of gamers.

Live Play Mobile, a social gaming platform developer, claimed to launch the very first 24 Hours hosted live bingo app on Friday September 10th.

We followed up with Live Play Mobile CEO Stuart Lewis-Smith to learn a bit more about the state of online bingo and how consumers have responded to the app.

What is the state of online bingo at the moment?

It is an exciting space to experience! Social casino as a category has grown 28% over the past 12 months, surpassing the 22% growth in the overall mobile gaming market over the same period.

Bingo is also the fastest growing vertical within social casinos, so our timing couldn’t be better with the launch of Live Play Bingo. Social bingo has been dominated by a handful of apps in place, all of which share similar functionality and have been on the market for several years.

This creates a compelling opportunity for Live Play Mobile as we disrupt the category with a hugely differentiated product that sets us apart.

We strongly believe in this entertainment format – bringing game show experiences to the mobile gaming audience

How have you found the answer to your 24-hour bingo app since its launch?

Live Play Bingo has gained ground and developed a very engaged audience with a playing time of 43 minutes per player per day.

The whole experience we have created is built around genuine recognition, and we receive heartwarming feedback from players on the importance that our games, our hosts and our human interactions have become in their daily lives.

Players hear their names called by real human hosts when they win, when they join games, or when they share exciting moments with other players. Such interactions and emotions are not found in other games.

The response to our 24 hour live studio broadcast schedule has been incredible, although it is the most logistically complex part of the operation.

Is there any exciting news that you can give us a clue to coming further down the pipeline?

We strongly believe in this format of entertainment – bringing game show experiences to the mobile gaming audience.

We’re leveraging the power of the platform we’ve developed – which includes technology, studio capabilities, and talent – to expand our content beyond bingo and even outside of social casino. Very soon, we’ll be showcasing some of these new game formats, content types, and prices to permanently create fleeting moments that can’t be replicated anywhere else.

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