Canadian lotteries expect March Madness to rival NHL and NBA

The excitement that March Madness brings each year is not exclusive to the United States.

Canadians will watch and bet on college basketball’s wild knockout tournament and, for the first time, they will be able to place legal single-game bets through provincial lotteries. Canada legalized single match betting last August, so there is no previous data regarding sports betting volume for the event. Previously, Canadians had to bet using PROLINE games or try their luck with offshore sports betting.

About 45 million American adults plan to wager about $3.1 billion on this year’s college basketball tournament, according to American Gaming Association research. And while viewership and interest won’t be as high in Canada, it will still be a popular market with Canadian sportsbooks.

Several Canadian hoop stars will participate in the university tournament, including Zach Edey of Purdue, Bennedict Mathurin of Arizona and Andrew Nembhard of Gonzaga.

We checked with a few provincial lotteries across Canada to get the inside scoop on early March Madness action on their sportsbooks.

Ontario Lottery and Gaming Corporation

PROLINE+ expects high betting volumes on the tournament, as NCAA basketball betting has already rivaled NBA volumes in February and March. The late rounds of the respective conference championships last weekend were particularly popular, according to OLG.

As expected, Gonzaga (+300) takes the biggest volume of futures bets to win the tournament. In the middle range, Tennessee (+1900) and Iowa (+2400) both take a decent amount of volume. As for the longshots, the top bettors are in Connecticut (+5900).

In the first round, Akron vs. UCLA (-14.5, 129.5) and Georgia St. vs. Gonzaga (-23.5, 148.5) are popular matchups for Ontario bettors.

Some goofy longshots already placed in the book include a $1 bet on real first-round winning fliers: Longwood, Georgia State, St. Peter’s, Delaware and Fullerton, paying over $500,000. Another bettor bet $2 for a chance to win over $800,000 trying to predict the winner of the tournament as well as all the major pro league titles: NCAA, Texas Tech; NBA, Memphis; NHL, Calgary; MLB, New York Yankees; and NFL, Cincinnati.

Atlantic Lottery Corporation

ALC offers bettors in the four Maritime provinces of Canada (Newfoundland and Labrador, Nova Scotia, New Brunswick and Prince Edward Island) sports betting options through its Pro•Line games . ALC expects the handful of the NCAA tournament to rival the NHL as its top sellers over the next two weeks, but notes that March Madness likely won’t reach NFL betting volume levels.

“Gonzaga, Duke and Purdue, in that order, have been the most popular picks all season to win it all among Pro•Line players,” Scott Eagles, ALC sports betting manager, said in an email. -mail. “However, Arkansas had the most sales (in dollars) this month, with their odds of +5000, making them the preferred underdog for players heading into the tournament.”

ALC is running a promotion March 14-20 for March Madness. If bettors spend $25 or more on a single PRO•LINE bet that includes at least one NCAA men’s basketball event, on, they will receive a $10 token that can be used on PRO•LINE Winning events Margins for any NCAA men’s basketball. games until the end of the tournament.

British Columbia Lottery Corporation

Gonzaga University, located just 125 miles south of the British Columbia border, has been a popular bet on Canada’s west coast with BCLC’s PlayNow platform. The Bulldogs (+350) are favorites to win the national championship and accounted for about 15% of futures bets on Monday. Duke (+1100) is far behind, taking around 9% of the futures stock.

PlayNow has the most March Madness offers of any legal provincial lotteries in Canada. Over 30 different markets are available and bettors can bet on everything from who will make the Final Four, which state will produce the winner of the tournament, which player will score the most points, whether a #1, #2 , No. The No. 3 or No. 4 seed will win the tournament. The book also offers players a daily betting bonus. Players who place a four-match parlay on tournament moneylines will be eligible for this bonus, which can be earned if only one parlay selection is a loser.

More selection to come for some punters

Canadians will be limited to betting with their respective provincial lotteries to start the tournament, but bettors in the province of Ontario will be able to enjoy a wider selection of events and possibly lucrative bonus offers, just in time to the championship game on April 4. , when the Ontario iGaming Regulated Marketplace launches. With up to 30 private operators launching in early April, Ontario bettors will for the first time have the ability to watch and compare betting lines between sportsbooks in a legal market.

Bet365, one of the sportsbooks that will be regulated in Ontario on April 4, is already offering Canadian punters a first chance to participate in a Bracket Challenge.

For all punters who are unfamiliar with college basketball, they can consult Sports handleStaff select bleaching material.

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