PRAGMATIC PLAY IS CHOSEN AS SOFTWARE PROVIDER FOR HEART BINGO RELAUNCH – European Gaming Industry News
iSoftBet launched Jackpot Tool, its flagship, customizable, data-driven player engagement solution that operators can adapt and apply to over 8,000 games, including 150 top performing iSoftBet titles to elevate engagement campaigns and enhance the experience of the player.
iSoftBet recently completed a comprehensive qualitative market research, focused on focus groups of real money players seeking opinions on how engagement tools fit into the game that exists today and how they work. improve the user experience.
He concludes that two main areas must be highlighted by service providers: the value of a personalized offer and the choice of actors.
Jackpot Tool enables operators to differentiate themselves in a highly competitive market, reduce internal investments, define budget controls and analyze player data to monitor and optimize performance through its comprehensive back office. Jackpot Tool offers operators unlimited flexibility, enhancing gaming experiences for visible results.
Using the iSoftBet tool, customers can create and configure any type of jackpot for any customer requirement. This ranges from progressive, multi-level and VIP to promotional and time and / or event based, as well as a host of triggers and configurable settings, including hot jackpots, player targeting, cardholders. cross-licensing and much more.
During the first phase of iSoftBet launch Jackpot Tool has proven to dramatically increase player engagement by generating 35% more spins on games with the tool compared to games without, while it has also seen a 350% increase in bets and an increase 150% of active players.
Andrew Bonnici, Product Manager, iSoftBet, said: âCreating great games is not enough anymore. Today’s gamers demand incredible experiences and our new Jackpot Tool, along with our suite of advanced player engagement solutions, dramatically elevates and improves operator offerings and customer experience.
âWith player behavior in mind, we’ve created a series of easy-to-integrate, personalized solutions that deliver both choice and added value, keeping players engaged and delivering the experiences they want. “
Jackpot Tool is one of iSoftBet’s many player engagement solutions that include tournament, achievement, free spins, and real-time data solutions.