US social casino revenues approach $ 1 billion
There is a clear link between real money and the success of online casino games on social media. Recent reports show that both have shown increased revenue in the United States, but the motivation behind the success of social casino games is not so clear. Perhaps this could be due to the increase in gambling for those who need to work from home due to the pandemic. It could be that the intrigue of online gambling is on the rise and social casinos provide an outlet for players while they wait for their state to legalize real money casino gambling. Or it can be a combination of both.
As of now, the exact reason is unclear, but what we do know is that the total revenue from real money casinos far exceeds a social casino, but the rapidly increasing revenue from casino games social services certainly turn heads and are seen as a market.
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Breaking the $ 1 billion barrier
Between the third quarter of 2020 and the second quarter of 2021, iOS users in America spent $ 990 million to play at social casinos through various apps, which is a record. This data was consistent with research published by GameRefinery, which specializes in platform analysis, and Liftoff, which markets application products and services. It’s also important to note that the billion dollars in revenue does not include Android users.
The social market is a bigger market
Social distancing measures across the world have opened the door for social casino gambling to increase its popularity – and revenue. In the United States, nearly 1,000 casino establishments have been forced to close temporarily or permanently, allowing social casinos to step in and fill the void.
Gamers found themselves looking for an alternative to entertain themselves. Social casinos offer a real life experience, with all casino games in free-to-play format. There are extremely popular games like blackjack, poker, video slots, roulette and many other games, as well as social tournaments to give the player the feel of casino games.
It’s not just that, social casinos can be played from anywhere in the United States, while jurisdictions are currently holding back online casinos. This places significant restrictions on a player’s real money playing time, but offers them an unlimited amount of social casino playing time.
Online casinos cannot reach as many people as social casinos.
The two forms of casino enrich each other
Many gambling operators offer players the real money experience and offer play money games. Why is that? This could be interpreted as saying that they actually benefit each other, rather than saying that they are just coexisting.
To back up this claim, here’s something to consider:
- Scientific Games: Discontinued its lottery and sports betting activities in order to focus more on iGaming, but has not given up on its social gaming products.
- High 5Games: Famous for its social casino slots games, it is now expanding into the real money online casino industry.
- Rush Street Interactive: admitted that social gaming casinos provide it with a platform to market real money games, pending court approval.
The allure of social casino games
Online casinos have been around for a long time and are now an integral part of everyday life. That being said, only a few US states still allow them today. Social casino games are therefore attractive to both customers and operators in the United States, as a means of gambling where online casinos are not permitted.
It’s a fair prediction to say that iGaming enthusiasts will likely start to see more and more real money casinos and social online casinos working together to get a smaller chunk of a massive market, rather than just getting a smaller share of a massive market. ‘a larger part of a much smaller one. Marlet.
We can now expect social casino revenues to exceed the billion dollar mark in the not-so-distant future. In the future, improved technology in iGaming will allow for a better gaming experience, and by working in tandem with online casinos, the two industries are sure to grow mutually.